The Seven Sins Of Innovation: A Strategic Model For Entrepreneurship

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

• • Author: D. Richards
• • Publisher: Palgrave Macmillan
• • Publication Date: Nov 21, 2014
• • Number of Pages: 292 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137432519
• • ISBN-13: 9781137432513