Palgrave Pivot
Innovation In Luxury Fashion Family Business: Processes And Products Innovation As A Means Of Growth
Innovation In Luxury Fashion Family Business: Processes And Products Innovation As A Means Of Growth
ISBN-13: 9781137498649
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A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
- • Author: E. Giacosa
- • Publisher: Palgrave Pivot
- • Publication Date: Dec 10, 2014
- • Number of Pages: 205 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1137498641
- • ISBN-13: 9781137498649
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