Palgrave Macmillan
Successful Social Media And Ecommerce Strategies In The Wine Industry
Successful Social Media And Ecommerce Strategies In The Wine Industry
ISBN-13: 9781137602978
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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
- | Author: Gergely Sznolnoki, Liz Thach, Dani Kolb
- | Publisher: Palgrave Macmillan
- | Publication Date: Dec 21, 2015
- | Number of Pages: 182 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 113760297X
- | ISBN-13: 9781137602978
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