Routledge
Diversity In Advertising (Advertising And Consumer Psychology)
Diversity In Advertising (Advertising And Consumer Psychology)
ISBN-13: 9781138012820
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The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide
- • Author: Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
- • Publisher: Routledge
- • Publication Date: Sep 11, 2014
- • Number of Pages: 472 pages
- • Language: English
- • Binding: Paperback
- • ISBN-10: 1138012823
- • ISBN-13: 9781138012820
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