Public Relations In Hyper-Globalization

Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today? hyper-globalization. Embedding this book? ethics-based "self-correction model" assures governance to navigate a rapidly changing global environment. The book? unique strategic PR Life-Cycle Model brings the power of PR to achieve goals fast, economically, and consistently. 9781138054967 1138054968 296 Crisis management NOT_MATURE http://books.google.com/books/content?id=s5e6swEACAAJ&printsec=frontcover&img=1&zoom=5&source=gbs_api en

• • Author: Takashi Inoue
• • Publisher: Routledge
• • Publication Date: Mar 13, 2018
• • Number of Pages: 306 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1138054968
• • ISBN-13: 9781138054967