Routledge
Flying Off Course: Airline Economics And Marketing
Flying Off Course: Airline Economics And Marketing
ISBN-13: 9781138224230
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This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.
- | Author: Rigas Doganis
- | Publisher: Routledge
- | Publication Date: Jan 08, 2019
- | Number of Pages: 342 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1138224235
- | ISBN-13: 9781138224230
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