Routledge
Marketing Public Policy: Complexity, Hurts And Minefields
Marketing Public Policy: Complexity, Hurts And Minefields
ISBN-13: 9781138559967
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This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.
- • Author: Basskaran Nair
- • Publisher: Routledge
- • Publication Date: Feb 27, 2018
- • Number of Pages: 168 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1138559962
- • ISBN-13: 9781138559967
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