Routledge
Strategic Marketing: Concepts And Cases
Strategic Marketing: Concepts And Cases
ISBN-13: 9781138593640
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This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.
- • Author: Russell Abratt, Michael Bendixen
- • Publisher: Routledge
- • Publication Date: Jul 04, 2018
- • Number of Pages: 148 pages
- • Language: English
- • Binding: Paperback
- • ISBN-10: 1138593648
- • ISBN-13: 9781138593640
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