Understanding Engagement In Transmedia Culture

This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies--

• | Author: Elizabeth Evans
• | Publisher: Routledge
• | Publication Date: Dec 03, 2019
• | Number of Pages: 198 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138632783
• | ISBN-13: 9781138632783