Social Influence And Consumer Behavior (Special Issues Of Social Influence)

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

• • Author: Daniel J. Howard, Amna Kirmani, Priyali Rajagopal
• • Publisher: Routledge
• • Publication Date: Dec 01, 2014
• • Number of Pages: 152 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 113884487X
• • ISBN-13: 9781138844872