Strategic Positioning In Voluntary And Charitable Organizations (Routledge Studies In The Management Of Voluntary And Non-Profit Organizations)

Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

• | Author: Celine Chew
• | Publisher: Routledge
• | Publication Date: Apr 23, 2015
• | Number of Pages: 278 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138879444
• | ISBN-13: 9781138879447