Palgrave Macmillan
Crm Systems In Industrial Companies: Intra- And Inter-Organizational Effects
Crm Systems In Industrial Companies: Intra- And Inter-Organizational Effects
ISBN-13: 9781349463176
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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
- • Author: A. Perna, E. Baraldi
- • Publisher: Palgrave Macmillan
- • Publication Date: Mar 28, 2014
- • Number of Pages: 262 pages
- • Language: English
- • Binding: Paperback
- • ISBN-10: 1349463175
- • ISBN-13: 9781349463176
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