Palgrave Macmillan
The Rise Of Asian Firms: Strengths And Strategies (Aib Southeast Asia)
The Rise Of Asian Firms: Strengths And Strategies (Aib Southeast Asia)
ISBN-13: 9781349488209
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Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.
- • Author: T. Chan, G. Cui
- • Publisher: Palgrave Macmillan
- • Publication Date: Nov 14, 2014
- • Number of Pages: 244 pages
- • Language: English
- • Binding: Paperback
- • ISBN-10: 1349488208
- • ISBN-13: 9781349488209
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