Taking Down Goliath: Digital Marketing Strategies For Beating Competitors With 100 Times Your Spending Power

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

• • Author: Kevin Ryan, Rob "Spider" Graham Palgrave Macmillan 2014-12-09 Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. 9781349495580 1349495581 0 Business & Economics NOT_MATURE http://books.google.com/books/content?id=djcCkAEACAAJ&printsec=frontcover&img=1&zoom=5&source=gbs_api en
• • Publisher: Palgrave Macmillan
• • Publication Date: Dec 09, 2014
• • Number of Pages: 252 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1349495581
• • ISBN-13: 9781349495580