Palgrave Macmillan
Trendology: Building An Advantage Through Data-Driven Real-Time Marketing
Trendology: Building An Advantage Through Data-Driven Real-Time Marketing
ISBN-13: 9781349502431
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
- • Author: C. Kerns
- • Publisher: Palgrave Macmillan
- • Publication Date: Nov 11, 2014
- • Number of Pages: 250 pages
- • Language: English
- • Binding: Paperback
- • ISBN-10: 134950243X
- • ISBN-13: 9781349502431
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