Palgrave Macmillan
Internet Marketing And Big Data Exploitation
Internet Marketing And Big Data Exploitation
ISBN-13: 9781349504145
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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
- • Author: I. Chaston
- • Publisher: Palgrave Macmillan
- • Publication Date: Jan 01, 2015
- • Number of Pages: 297 pages
- • Language: English
- • Binding: Paperback
- • ISBN-10: 1349504149
- • ISBN-13: 9781349504145
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