Palgrave Macmillan
Market Mediations: Semiotic Investigations On Consumers, Objects And Brands
Market Mediations: Semiotic Investigations On Consumers, Objects And Brands
ISBN-13: 9781349506224
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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
- • Author: B. Heilbrunn
- • Publisher: Palgrave Macmillan
- • Publication Date: Jan 01, 2015
- • Number of Pages: 263 pages
- • Language: English
- • Binding: Paperback
- • ISBN-10: 1349506222
- • ISBN-13: 9781349506224
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