Purposeful Brands: How Purpose And Sustainability Drive Brand Value And Positive Change

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

• | Author: Sandy Skees
• | Publisher: Kogan Page
• | Publication Date: Apr 25, 2023
• | Number of Pages: 240 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1398609854
• | ISBN-13: 9781398609853