The Guide To Earned Media: How To Use Pr Strategies To Enhance Your Brand

Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.

• | Author: Annie Pace Scranton
• | Publisher: Kogan Page
• | Publication Date: Aug 29, 2023
• | Number of Pages: 184 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1398611077
• | ISBN-13: 9781398611078