The Fight For Ethical Fashion: The Origins And Interactions Of The Clean Clothes Campaign (The Mobilization Series On Social Movements, Protest, And Culture)

Drawing on insights from qualitative fieldwork using a wide range of empirical sources, Philip Balsiger traces the emergence of the Clean Clothes Campaign back to the rise of ?onsumer campaigns?and shows how tactics were adapted to market contexts in order to have retailers adopt and monitor codes of conduct. By comparing the interactions between campaigners and their corporate targets in Switzerland and France (two countries with a very different history of consumer mobilization for political issues), this ground-breaking book also reveals how one campaign can provoke contrasting reactions and forms of market change.

• • Author: Dr Philip Balsiger
• • Publisher: Routledge
• • Publication Date: Sep 03, 2014
• • Number of Pages: 200 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1409458059
• • ISBN-13: 9781409458050