Peter Lang Inc., International Academic Publishers
Corporate Communication: Critical Business Asset For Strategic Global Change
Corporate Communication: Critical Business Asset For Strategic Global Change
ISBN-13: 9781433119255
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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
- • Author: Michael B. Goodman, Peter B. Hirsch
- • Publisher: Peter Lang Inc., International Academic Publishers
- • Publication Date: Dec 17, 2014
- • Number of Pages: 229 pages
- • Language: English
- • Binding: Paperback
- • ISBN-10: 1433119250
- • ISBN-13: 9781433119255
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