International Public Relations And Public Diplomacy: Communication And Engagement

Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.

• • Author: Guy J. Golan, Sung-Un Yang, Dennis F. Kinsey
• • Publisher: Peter Lang Inc., International Academic Publishers
• • Publication Date: Nov 27, 2014
• • Number of Pages: 458 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1433126877
• • ISBN-13: 9781433126871