Business Science Reference
Handbook Of Research On Management Of Cultural Products: E-Relationship Marketing And Accessibility Perspectives
Handbook Of Research On Management Of Cultural Products: E-Relationship Marketing And Accessibility Perspectives
ISBN-13: 9781466650077
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This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships--
- • Author: Lucia Aiello
- • Publisher: Business Science Reference
- • Publication Date: Jan 31, 2014
- • Number of Pages: 486 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1466650079
- • ISBN-13: 9781466650077
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