Strategies In Sports Marketing: Technologies And Emerging Trends

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilising emergent technologies and strategies. This title provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organisations conduct when integrating marketing strategies.

• • Author: Manuel Alonso Dos Santos
• • Publisher: Business Science Reference
• • Publication Date: Apr 30, 2014
• • Number of Pages: 384 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466659947
• • ISBN-13: 9781466659940