Business Science Reference
Handbook Of Research On Retailer-Consumer Relationship Development
Handbook Of Research On Retailer-Consumer Relationship Development
ISBN-13: 9781466660748
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This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research--
- • Author: Fabio Musso, Elena Druica
- • Publisher: Business Science Reference
- • Publication Date: May 31, 2014
- • Number of Pages: 626 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1466660740
- • ISBN-13: 9781466660748
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