Integrating Social Media Into Business Practice, Applications, Management, And Models

This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services--

• • Author: In Lee
• • Publisher: Business Science Reference
• • Publication Date: Jun 30, 2014
• • Number of Pages: 325 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466661828
• • ISBN-13: 9781466661820