Business Science Reference
Strategic Marketing In Fragile Economic Conditions
Strategic Marketing In Fragile Economic Conditions
ISBN-13: 9781466662322
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This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis--
- • Author: Irene Samanta
- • Publisher: Business Science Reference
- • Publication Date: Jun 30, 2014
- • Number of Pages: 300 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1466662328
- • ISBN-13: 9781466662322
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