Brand Management In Emerging Markets: Theories And Practices

This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies--

• • Author: Cheng Lu Wang, Jiaxun He
• • Publisher: Business Science Reference
• • Publication Date: Jun 30, 2014
• • Number of Pages: 337 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466662425
• • ISBN-13: 9781466662421