Business Science Reference
Computer-Mediated Marketing Strategies: Social Media And Online Brand Communities
Computer-Mediated Marketing Strategies: Social Media And Online Brand Communities
ISBN-13: 9781466665958
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This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage--
- • Author: Gordon Bowen, Wilson Ozuem
- • Publisher: Business Science Reference
- • Publication Date: Oct 31, 2014
- • Number of Pages: 430 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1466665955
- • ISBN-13: 9781466665958
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