Cases On Branding Strategies And Product Development: Successes And Pitfalls

This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands--

• • Author: Sarmistha Sarma
• • Publisher: Business Science Reference
• • Publication Date: Dec 31, 2014
• • Number of Pages: 472 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1466673931
• • ISBN-13: 9781466673939