Business Science Reference
Handbook Of Research On Effective Advertising Strategies In The Social Media Age
Handbook Of Research On Effective Advertising Strategies In The Social Media Age
ISBN-13: 9781466681255
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This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics--
- • Author: Nurdan ?cel Taskiran
- • Publisher: Business Science Reference
- • Publication Date: Feb 28, 2015
- • Number of Pages: 509 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 146668125X
- • ISBN-13: 9781466681255
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