Business Science Reference
Analyzing The Cultural Diversity Of Consumers In The Global Marketplace
Analyzing The Cultural Diversity Of Consumers In The Global Marketplace
ISBN-13: 9781466682627
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This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands--
- • Author: Lucia Porcu
- • Publisher: Business Science Reference
- • Publication Date: Apr 30, 2015
- • Number of Pages: 432 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1466682620
- • ISBN-13: 9781466682627
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