Business Science Reference
Engaging Consumers Through Branded Entertainment And Convergent Media
Engaging Consumers Through Branded Entertainment And Convergent Media
ISBN-13: 9781466683426
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This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques--
- • Author: Jos?Mart?Parreño, Carla Ruiz Mafe, Lisa Scribner
- • Publisher: Business Science Reference
- • Publication Date: Apr 30, 2015
- • Number of Pages: 376 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1466683422
- • ISBN-13: 9781466683426
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