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Business Science Reference

Strategic Customer Relationship Management In The Age Of Social Media

Strategic Customer Relationship Management In The Age Of Social Media

ISBN-13: 9781466685864
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This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations--


  • Author: Amir Khanlari
  • Publisher: Business Science Reference
  • Publication Date: Jul 16, 2015
  • Number of Pages: 358 pages
  • Language: English
  • Binding: Hardcover
  • ISBN-10: 1466685867
  • ISBN-13: 9781466685864
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