Business Science Reference
Emerging Innovative Marketing Strategies In The Tourism Industry
Emerging Innovative Marketing Strategies In The Tourism Industry
ISBN-13: 9781466686991
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This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations--
- • Author: Nilanjan Ray
- • Publisher: Business Science Reference
- • Publication Date: Aug 03, 2015
- • Number of Pages: 450 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1466686995
- • ISBN-13: 9781466686991
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