Applied Marketing Analytics Using R

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

• | Author: Gokhan Yildirim, Raoul V. Kübler
• | Publisher: Sage Publications Ltd
• | Publication Date: Aug 26, 2023
• | Number of Pages: 392 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1529768721
• | ISBN-13: 9781529768725