'Masterminding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -Nlp

Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for: ATTENTION, INTEREST, DESIRE and ACTION. However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy.

• | Author: Russell Webster
• | Publisher: CreateSpace Independent Publishing Platform
• | Publication Date: Apr 22, 2016
• | Number of Pages: 88 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1530890519
• | ISBN-13: 9781530890514