Rowman & Littlefield Publishers
Integrated Marketing Communication: Creative Strategy From Idea To Implementation
Integrated Marketing Communication: Creative Strategy From Idea To Implementation
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Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)--
- | Author: Robyn Blakeman
- | Publisher: Rowman & Littlefield Publishers
- | Publication Date: Jul 18, 2023
- | Number of Pages: 392 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1538176327
- | ISBN-13: 9781538176320
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