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The Rise Of Mobile Marketing: A Decade Of Research In Review (Foundations And Trends(R) In Marketing)
The Rise Of Mobile Marketing: A Decade Of Research In Review (Foundations And Trends(R) In Marketing)
ISBN-13: 9781638280989
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The Rise of Mobile Marketing: A Decade of Research in Review provides an overview of the evolution of mobile marketing research over the decade and reviews how mobile reshapes consumer-to-firm, firm-to-consumer, consumer-to-consumer, and firm-to-firm marketing.
- | Author: Zeynep Aydin-Gokgoz, M. Berk Ataman, Gerrit van Bruggen
- | Publisher: Now Publishers
- | Publication Date: Nov 17, 2022
- | Number of Pages: 100 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1638280983
- | ISBN-13: 9781638280989
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