Promoting Consumer Engagement Through Emotional Branding And Sensory Marketing - 9781668458976

This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights--

• | Author: Monika Gupta, Priya Jindal, Shubhi Bansal
• | Publisher: Igi Global
• | Publication Date: Dec 09, 2022
• | Number of Pages: 298 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1668458977
• | ISBN-13: 9781668458976