Branding for Beginners: Why consistency is the key to creating and maintaining a brand image

Consistency is the key to establishing and maintaining a "Brand Image" for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content? Think about your website, your blog posts, your Facebook page, your advertisements, your sales materials, your newsletter, and just about any other content you or your staff generates. Do they all look and read like they're coming from the same company? Branding for Beginners looks at the importance of having a Brand Style Guide, which serves as a cheat sheet for how you refer to your business. Why do you need it? What are the potential drawbacks if you don't have one? The book features an easy-to-use template you fill out along the way as you set the key basic ingredients of a Brand Style Guide for your business. This will help keep you and your staff on the same page when it comes to writing or talking about your business. Even if you're a one-person show, it will also help you stay consistent with yourself. Whether your business is just starting out - or if you've been around a long time - you'll benefit from having a Brand Style Guide. It doesn't take as long as you think. And it will save you time in the future, as you continue to grow your business.

• • Author: Bernadette Geyer
• • Publisher: CreateSpace Independent Publishing Platform
• • Publication Date: Sep 05, 2018
• • Number of Pages: 52 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1720553602
• • ISBN-13: 9781720553601