Reputation First Second Edition: Building A Crisis Communication Strategy

The second edition of Reputation First: Building A Crisis Communication strategy provides guidance based on practical experience and scholarly research for building a crisis communication strategy based on the key value of reputation which consists of four qualities: character, behavior, communication and trust. The book provides practical solutions, case studies and "Sidebars" that provide insights into the reaction and business steps taken by companies to deal with crisis situations. The Second Edition adds a 13th chapter and looks at a range of crises but focuses in on 3 -- Adidas, Norfolk Southern and Bud Light.

• | Author: Chris Komisarjevsky
• | Publisher: Chris Komisarjevsky
• | Publication Date: Sep 28, 2023
• | Number of Pages: 262 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1734641592
• | ISBN-13: 9781734641592