Managing Brands In 4D: Understanding Perceptual, Emotional, Social And Cultural Branding

The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

• | Author: Jacek Pogorzelski
• | Publisher: Emerald Publishing
• | Publication Date: May 15, 2020
• | Number of Pages: 248 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1787561054
• | ISBN-13: 9781787561052