Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and watches to access content--

• | Author: Sumesh Singh Dadwal, Sumesh Singh Dadwal
• | Publisher: IGI Global
• | Publication Date: Nov 15, 2019
• | Number of Pages: 532 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1799801314
• | ISBN-13: 9781799801313