IGI Global
Handbook of Research on the Impact of Fandom in Society and Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)
Handbook of Research on the Impact of Fandom in Society and Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)
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This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society--
- | Author: Cheng Lu Wang, Cheng Lu Wang
- | Publisher: IGI Global
- | Publication Date: Oct 25, 2019
- | Number of Pages: 605 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1799810488
- | ISBN-13: 9781799810483
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