Aesthetics And Style In Strategy (Advances In Strategic Management, 42)

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

• | Author: Gino Cattani, Simone Ferriani, Frédéric Godart, Stoyan V Sgourev
• | Publisher: Emerald Publishing
• | Publication Date: Nov 09, 2020
• | Number of Pages: 304 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1800432372
• | ISBN-13: 9781800432376