The Emerald Handbook Of Multi-Stakeholder Communication: Emerging Issues For Corporate Identity, Branding And Reputation

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

• | Author: Pantea Foroudi, Bang Nguyen, T. C. Melewar
• | Publisher: Emerald Publishing Limited
• | Publication Date: Oct 21, 2022
• | Number of Pages: 684 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1800718985
• | ISBN-13: 9781800718982