Emerald Publishing Limited
Artificial Intelligence In Marketing (Review Of Marketing Research, 20)
Artificial Intelligence In Marketing (Review Of Marketing Research, 20)
ISBN-13: 9781802628760
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
- | Author: K. Sudhir, Olivier Toubia
- | Publisher: Emerald Publishing Limited
- | Publication Date: Mar 13, 2023
- | Number of Pages: 344 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1802628762
- | ISBN-13: 9781802628760
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