Crafting The Service Environment (Winning in Service Markets)

Preface -- Introduction -- Service environments - an important element of the service marketing mix -- What is the purpose of service environments? -- The theory behind consumer responses to service environments -- Dimensions of the service environment -- Putting it all together -- Conclusion -- Summary -- Endnotes

• | Author: Jochen Wirtz
• | Publisher: WS PROFESSIONAL
• | Publication Date: Nov 04, 2017
• | Number of Pages: 56 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1944659307
• | ISBN-13: 9781944659301