An Overview of The Public Relations Function, Second Edition

This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?--Abstract from book

• | Author: Shannon A. Bowen, Brad Rawlins, Thomas R. Martin
• | Publisher: Business Expert Press
• | Publication Date: Mar 04, 2019
• | Number of Pages: 198 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1949443663
• | ISBN-13: 9781949443660